The online advertising tax as the foundation of a public service internet : : a CAMRI extended policy report / / Christian Fuchs.
"Online advertising will soon form the largest share of global advertisement revenues. Google and Facebook netted profits of US $29 billion in 2016. While these two giants control more than 66% of all online advertising revenues complex legal company structures have minimised their tax liabilit...
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| Superior document: | CAMRI policy briefs |
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| VerfasserIn: | |
| Place / Publishing House: | London : : University of Westminster Press,, 2018. |
| Year of Publication: | 2018 |
| Language: | English |
| Series: | CAMRI policy briefs.
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| Physical Description: | 1 online resource (98 pages) :; illustrations. |
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Table of Contents:
- Introduction : Public service Internet platforms and the online advertising tax
- The rise of online advertising
- The Google and Facebook online advertising duopoly
- Google and Facebook's tax avoidance strategies
- The tax avoidance inquiry in the British House of Commons
- Example policy measures for countering online corporations' tax avoidance : voluntary, corporate self-regulation, the 'Google tax' (diverted profits tax), and the digital permanent establishment
- A method for taxing online advertising and digital value
- Towards a public service Internet : funding, infrastructure and formats
- Conclusions and discussion.