Gender equality and nation branding in the Nordic region / / edited by Eirinn Larsen, Sigrun Marie Moss, Inger Skjelsbæk.

• TeilnehmendeR: Larsen, Eirinn,; Moss, Sigrun Marie,; Skjelsbæk, Inger,
• Place / Publishing House: London ;, New York, New York : : Routledge,, [2021]; ©2021
• Year of Publication: 2021
• Language: English
• Physical Description: 1 online resource (232 pages)

"This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what ex...

Table of Contents

• Notes on contributors
• Foreword / Cynthia Enloe
• Introduction / Eirinn Larsen, Sigrun Marie Moss and Inger Skjelsbæk
• 'The gender-progressive Nordics' : a matter of history / Eirinn Larsen
• Variations on shared themes : branding the Nordics as gender-equal / Katarzyna Jezierska and Ann Towns
• Applying the brand or not? challenges of Nordicity and gender equality in Scandinavian diplomacy / Sigrun Marie Moss
• Keeping Sweden on top : rape and legal innovation as nation-branding / May-Len Skilbrei
• Trouble in paradise? Icelandic gender-equality imaginaries, national rebranding and international reification / Irma Erlingsdóttir
• Protecting the brand? the hesitant incorporation of gender equality in the peace nation / Inger Skjelsbæk and Torunn L. Tryggestad
• A useful tool? images of the Nordics in Swiss quota debates / Stéphanie Ginalski
• Silenced at the border : Norwegian gender-equality policies in national branding / Cathrine Holst and Mari Teigen
• Not so exceptional after all? Nordic gender equality and controversies linked to the convention on the elimination of all forms of discrimination against women / Anne Hellum
• Creating gender exceptionalism : the role of global indexes / Tori Loven Kirkebø, Malcolm Langford and Haldor Byrkjeflot
• Afterword : gendering the brand? / Halvard Leira.