Alternative and mainstream media : the converging spectrum / / Linda Jean Kenix.

• Author: Kenix, Linda Jean.
• Year of Publication: 2011
• Language: English
• Physical Description: 1 online resource (vii, 216 p.)

In this book, Linda Jean Kenix shows how alternative and mainstream media exist on the same continuum, and where their points of convergence lie. She also demonstrates how alternative media creates 'alternative communications', and casts the whole media spectrum in a new light.

Table of Contents

• Alternative and Mainstream Media Chapter 1: Introduction Chapter 2: The Modern Media Continuum Chapter 3: Media Frames Chapter 4: The Power of Representation Chapter 5: Defining Media Through Individual Motivations and Identities Chapter 6: Defining Media Through Organisational Practices Chapter 7: Defining Media Through Media Ownership Chapter 8: Defining Media Through Ideological Influences