Individualisierung und mobile Dienste am Beispiel der Medienbranche : : Ansätze zum Schaffen von Kundenmehrwert / / Christian Markus Kaspar.
Christian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis...
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| Superior document: | Göttinger Schriften zur Internetforschung ; Bd. 3 |
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| VerfasserIn: | |
| Place / Publishing House: | Göttingen : : Universitätsverlag Göttingen,, 2006. |
| Year of Publication: | 2006 |
| Language: | German |
| Series: | Göttinger Schriften zur Internetforschung ;
Band 3. |
| Physical Description: | 1 online resource (324 pages). |
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Electronic
| DOAB Directory of Open Access Books | Available |