Sartorial fandom : : fashion, beauty culture, identity / / Elizabeth Affuso and Suzanne Scott editors.

• TeilnehmendeR: Affuso, Elizabeth,; Scott, Suzanne, 1979-
• Place / Publishing House: Ann Arbor : : University of Michigan Press,, 2023.; ©2023
• Year of Publication: 2023
• Edition: 1st ed.
• Language: English
• Physical Description: 1 online resource (viii, 281 pages) :; illustrations

In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries. Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.

Table of Contents

List of Figures. -- Acknowledgments Introduction: "Fandom, But Make It Fashion". Elizabeth Affuso and Suzanne Scott -- PART I: Histories of Sartorial Fandom -- 1. "Hollywood Fashions for Everygirl's Wardrobe!": Stealth-cosplay and 1930s Photoplay Kate Fortmueller -- 2. "Anorak City": Indie Pop's Resistance through Regression Elodie A. Roy -- 3. Five Little Victorian Londons Samantha Close (DePaul University) -- PART II: Sartorial Fandom as Business, Lifestyle, and Brand -- 4. Fanning The Flames of Fan Lifestyles at Hot Topic Avi Santo (Old Dominion University) -- 5. Flying Under the Radar: Culture and Community in the Unlicensed Geek Fashion Industry Lauren Boumaroun -- 6. Droids on the Runway: Fandom, Business and Transmedia in Star Wars Luxury Fashion Nicolle Lamerichs -- 7. "I AM NOT IN A CULT": Poppy and the Gendered Implications of Ironic Beauty Fan Cult(ure) Paxton C. Haven -- 8. In the Navy: Savage X Fenty's Fandorsement Work Alyxandra Vesey PART III: Fans of Fashion + Fashion as Fan Expression -- 9. Drop Culture: Masculinity, Fashion Performance, and Collecting in Hypebeast Brand Communities Elizabeth Affuso -- 10. This is my (floral) design: Flower Crowns, Fannibals, and Fan/Producer Permeability EJ Nielsen and Lori Morimoto -- 11. From Muggle to Mrs.: The Harry Potter Bachelorette Party and 'Crafting' Femininity on Etsy Jacqueline E. Johnson -- 12. Retcon: Revisiting Cosplay Studies A. Luxx Mishou -- PART IV: Fashioning Fan Bodies -- 13. DisneyBounding and Beyond: Fandom, Cosplay, and Embodiment in Themed Spaces Rebecca Williams -- 14. Wigs, Corsets, Cosmetic, and Instagram: The Prosthetics of Crossplay Minka Stoyanova -- 15. "MODEL TRIES CRAZY IU KPOP DIET": Embodied K-Pop Fandoms and Fashionable Diets on YouTube Anthony Tran -- 16. Underwear That's Fun to Wear: Theorizing Fan Lingerie Suzanne Scott Contributors.