Managing emotion in design innovation / / Amitoj Singh.
"This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product...
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| VerfasserIn: | |
|---|---|
| Place / Publishing House: | Boca Raton : : Taylor & Francis,, 2014. |
| Year of Publication: | 2014 |
| Language: | English |
| Physical Description: | 1 online resource (xxix, 197 pages) |
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(CKB)5710000000123965 (NjHacI)995710000000123965 (EXLCZ)995710000000123965 |
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Singh, Amitoj, author. Managing emotion in design innovation / Amitoj Singh. Boca Raton : Taylor & Francis, 2014. 1 online resource (xxix, 197 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on print version record. "This book presents an emotion centered research framework titled "emoha" for design innovation. It defines emoha and underlines the importance of the developed framework in culturalization of technology and thereby design innovation. The book explains the detailed research on product styling which leads to the creation of "Emoha" and how to use it in product design"-- Provided by publisher. 1. Introduction -- 2. Literature-oriented research framework -- 3. Evolution of research methodology -- 4. The sociocultural segmentation of biking -- 5. Emotive quality of biking segments -- 6. Emotion-centered research framework for design innovation. Consumer behavior. Emotions. Motorcyclists Psychology. |
| language |
English |
| format |
eBook |
| author |
Singh, Amitoj, |
| spellingShingle |
Singh, Amitoj, Managing emotion in design innovation / 1. Introduction -- 2. Literature-oriented research framework -- 3. Evolution of research methodology -- 4. The sociocultural segmentation of biking -- 5. Emotive quality of biking segments -- 6. Emotion-centered research framework for design innovation. |
| author_facet |
Singh, Amitoj, |
| author_variant |
a s as |
| author_role |
VerfasserIn |
| author_sort |
Singh, Amitoj, |
| title |
Managing emotion in design innovation / |
| title_full |
Managing emotion in design innovation / Amitoj Singh. |
| title_fullStr |
Managing emotion in design innovation / Amitoj Singh. |
| title_full_unstemmed |
Managing emotion in design innovation / Amitoj Singh. |
| title_auth |
Managing emotion in design innovation / |
| title_new |
Managing emotion in design innovation / |
| title_sort |
managing emotion in design innovation / |
| publisher |
Taylor & Francis, |
| publishDate |
2014 |
| physical |
1 online resource (xxix, 197 pages) |
| contents |
1. Introduction -- 2. Literature-oriented research framework -- 3. Evolution of research methodology -- 4. The sociocultural segmentation of biking -- 5. Emotive quality of biking segments -- 6. Emotion-centered research framework for design innovation. |
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H - Social Science |
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HF - Commerce |
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HF5415 |
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HF 45415.32 S564 42014 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8342 |
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3658.8342 |
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658.8342 |
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658.8342 |
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AT singhamitoj managingemotionindesigninnovation |
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(CKB)5710000000123965 (NjHacI)995710000000123965 (EXLCZ)995710000000123965 |
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Managing emotion in design innovation / |
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1787553521019650049 |
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