Global Business Strategy : : Multinational Corporations Venturing into Emerging Markets / / Kazuyuki Motohashi.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use...
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Place / Publishing House: | Cham : : Springer,, 2015. |
Year of Publication: | 2015 |
Language: | English |
Physical Description: | 1 online resource (xvii, 259 pages) |
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Motohashi, Kazuyuki, author. Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / Kazuyuki Motohashi. Global Business Strategy Cham : Springer, 2015. 1 online resource (xvii, 259 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Description based on online resource; title from PDF title page (Springer, viewed May 28, 2023). This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader?s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level. International business enterprises Management. 4-431-55467-X |
language |
English |
format |
eBook |
author |
Motohashi, Kazuyuki, |
spellingShingle |
Motohashi, Kazuyuki, Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / 1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level. |
author_facet |
Motohashi, Kazuyuki, |
author_variant |
k m km |
author_role |
VerfasserIn |
author_sort |
Motohashi, Kazuyuki, |
title |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / |
title_sub |
Multinational Corporations Venturing into Emerging Markets / |
title_full |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / Kazuyuki Motohashi. |
title_fullStr |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / Kazuyuki Motohashi. |
title_full_unstemmed |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / Kazuyuki Motohashi. |
title_auth |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / |
title_alt |
Global Business Strategy |
title_new |
Global Business Strategy : |
title_sort |
global business strategy : multinational corporations venturing into emerging markets / |
publisher |
Springer, |
publishDate |
2015 |
physical |
1 online resource (xvii, 259 pages) |
contents |
1. Introduction: Needs for New Global Strategies -- Part I. Global Business Strategy -- 2. Management Strategies for Global Businesses -- 3. Changes in the Global Economic Environment -- 4. Comparison of Economic Institutions in China and India -- 5. New Business Model as Response to Competition from Emerging Economies -- 6. India?s Neemrana Industrial Park for Japanese Firms -- Part II. Fundamentals Of Strategic Planning -- 7. Alliance-based Global Strategy -- 8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity -- 9. Marketing Theory in Global Business Context -- 10. Shiseido Marketing in China -- 11. International R & D Management -- 12. Multinationals? R & D in China and India -- 13. Thailand?s National Science and Technology Development Agency and Japanese Firms -- 14. Suzuki Motor?s Expansion in India -- 15. Strategy Integration at the Global Level. |
isbn |
4-431-55468-8 4-431-55467-X |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD62 |
callnumber-sort |
HD 262.4 M686 42015 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.049 |
dewey-sort |
3658.049 |
dewey-raw |
658.049 |
dewey-search |
658.049 |
work_keys_str_mv |
AT motohashikazuyuki globalbusinessstrategymultinationalcorporationsventuringintoemergingmarkets AT motohashikazuyuki globalbusinessstrategy |
status_str |
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carrierType_str_mv |
cr |
is_hierarchy_title |
Global Business Strategy : Multinational Corporations Venturing into Emerging Markets / |
_version_ |
1796653125889687556 |
fullrecord |
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