Communism and consumerism : : the Soviet alternative to the affluent society / / edited by Timo Vihavainen and Elena Bogdanova.

• Superior document: Eurasian studies library, v. 7
• TeilnehmendeR: Vihavainen, Timo.; Bogdanova, Elena.
• Place / Publishing House: Boston ;, Leiden : : Brill,, [2015]; c2016.
• Year of Publication: 2015
• Language: English
• Series: Eurasian Studies Library 7.
• Physical Description: 1 online resource (196 p.)
• Notes: Includes index.

Consumption in Russia and the former USSR has been lately studied as regards the pre-revolutionary and early Soviet period. The history of Soviet consumption and the Soviet variety of consumerism in the 1950s-1990s has hardly been studied at all. This book concentrates on the late Soviet period but it also considers pre-WWII and even pre-revolutionary times.The book consists of articles, which survey the longue durée of Russian and Soviet consumer attitudes, Soviet ideology of consumption as indicated in texts concerning fashion, the world of Soviet fashion planning and the survival strategies of the Soviet consumer complaining against sub-standard goods and services in a command economy. There's also a case study concerning the uses of concepts with anti-consumerist content. Contributors include: Lena Bogdanova, Olga Gurova, Timo Vihavainen and Larissa Zakharova.

Table of Contents

Preliminary Material -- 1 The Spirit of Consumerism in Russia and the West / Timo Vihavainen -- 2 Consumerism and the Soviet Project / Timo Vihavainen -- 3 Ideology of Consumption in the Soviet Union / Olga Gurova -- 4 How and What to Consume: Patterns of Soviet Clothing Consumption in the 1950s and 1960s / Larissa Zakharova -- 5 The Soviet Consumer - More than Just a Soviet Man / Elena Bogdanova -- 6 Meshchanstvo, or the Spirit of Consumerism and the Russian Mind / Timo Vihavainen -- 7 Afterword / Timo Vihavainen and Elena Bogdanova -- Appendix / Timo Vihavainen and Elena Bogdanova -- Index / Timo Vihavainen and Elena Bogdanova.