The manipulative mode : : political propaganda in antiquity a collection of case studies / / Karl A. E. Enenkel and Ilja Leonard Pfeijffer.

• Superior document: Mnemosyne, bibliotheca classica Batava. Supplementum, 261
• TeilnehmendeR: Enenkel, K. A. E.,; Pfeijffer, Ilja Leonard, 1968-
• Place / Publishing House: Leiden, Netherlands : : Brill,, 2004.
• Year of Publication: 2004
• Language: English
• Series: Mnemosyne, Supplements 261.
• Physical Description: 1 online resource (vi, 318 pages) :; illustrations, plans.
• Other title: Preliminary Material /; INTRODUCTION /; PROPAGANDA IN PINDAR'S FIRST PYTHIAN ODE /; CHORAL AGONS IN DEMOCRATIC ATHENS, 510-400 BC /; PROPAGANDA AND COMPETITION IN ATHENIAN ORATORY /; KINGS AGAINST CELTS: DELIVERANCE FROM BARBARIANS AS A THEME IN HELLENISTIC ROYAL PROPAGANDA /; WHO ARE 'WE'? TOWARDS PROPAGANDISTIC MECHANISM AND PURPOSE OF CAESAR'S BELLUM GALLICUM /; EPIC PROPHECY AS IMPERIAL PROPAGANDA? JUPITER'S FIRST SPEECH IN VIRGIL'S AENEID /; THE CREATION OF AN IMPERIAL TRADITION: IDEOLOGICAL ASPECTS OF THE HOUSE OF AUGUSTUS /; THE PROPAGATION OF FORTITUDO: GLADIATORIAL COMBATS FROM CA. 85 BC TO THE TIMES OF TRAJAN AND THEIR REFLECTION IN ROMAN LITERATURE /; THE PANEGYRICAL INVENTIO: A RHETORICAL ANALYSIS OF PANEGYRICUS LATINUS V /; SUPPLEMENTS TO MNEMOSYNE /
• Bibliography: Includes bibliographical references.
• ISBN: 9047414543
• ISSN: 0169-8958
• Hierarchical level: Monograph
• Statement of Responsibility: Karl A. E. Enenkel and Ilja Leonard Pfeijffer.

This book deals with political propoganda in classical antiquity, exploring the contexts, strategies, and parameters of a fascinating phenomenon that has often been approached with anachronistic models (such as the centrally organized 'propaganda machines' of the 20th-century totalitarian regimes) or completely ignored. It offers case studies on the archaic period, classical Athens, the Hellenistic kingdoms, the Augustan age and the late Roman empire, and emphasizes concepts such as interaction, integration, and horizontal orientation.