Making and marketing medicine in renaissance Florence / James Shaw and Evelyn Welch.

• Superior document: Clio medica, 89
• Author: Shaw, James E.
• TeilnehmendeR: Welch, Evelyn S., 1959-
• Year of Publication: 2011
• Language: English
• Series: Clio medica (Amsterdam, Netherlands) ; 89.; Wellcome series in the history of medicine.
• Physical Description: 1 online resource (351 p.)
• Notes: Description based upon print version of record.
• Other title: Preliminary material /; List of Images /; List of Tables /; List of Charts /; Abbreviations /; Glossary /; Currencies, Weights and Measures /; Introduction and Acknowledgements /; The Shop and the Citys /; Keeping Shop /; People and their Purchases /; Recovering Debts /; Wax /; Sugar and Spice /; Medicines /; Epilogue /; Bibliography /; Index /
• Bibliography: Includes bibliographical references and index.
• ISBN: 1283009269; 9786613009265; 9042031573
• ISSN: 0045-7183
• Hierarchical level: Monograph
• Statement of Responsibility: James Shaw and Evelyn Welch.

What did you do when you fell ill in fifteenth-century Florence? How did you get the medicines that you needed at a price you could afford? What would you find when you entered an apothecary’s shop? This richly detailed study of the Speziale al Giglio in Florence provides surprising answers, demonstrating the continued importance of highly personalised medical practice late into the fifteenth century. Drawing on extensive archival research, it shows how personal relationships and mutual trust, rather than market forces, made payment possible even for those with limited incomes. Examining the spaces, people and products involved, Making and Marketing Medicine investigates the roles played by sociability, information networks and regulation in creating communities as well as in promoting health in Renaissance Italy.