Digital Business Models : : The New Value Creation and Capture Mechanisms of the 21st Century /

Digital Business Models : : The New Value Creation and Capture Mechanisms of the 21st Century / / Sébastien Ronteau, Laurent Muzellec, Deepak Saxena, Daniel Trabucchi.

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A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business mod...

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Bibliographic Details
VerfasserIn:
Ronteau, Sébastien,
Muzellec, Laurent,
Saxena, Deepak,
Trabucchi, Daniel,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2022]
©2023
Year of Publication:2022
Language:English
Physical Description:1 online resource (XIII, 182 p.)
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Table of Contents:
  • Frontmatter
  • Preface
  • About the Authors
  • Contents
  • 1 Beyond Digital Ubiquity: The Digital Business Model Iron Triangle
  • Part 1: Mastering the Power of Networks: Who is Creating Value?
  • 2 Looking Behind the Scene: Assessing the Value Drivers Behind Digital Business Models
  • 3 Digital Platforms: Unlocking the Power of Networks
  • Part 2: Reshaping Markets: How is Value Configured?
  • 4 Marketplaces: Better, Faster, Stronger? Removing Frictions in E-commerce
  • 5 “Social” at the Core of a Digital Busine
  • 6 Unlocking the Sharing Economy: Scaling Trust with Digital
  • Part 3: Capturing (and Locking) the Value: How Is Value Captured?
  • 7 Brokerage Model: Scaling with Fees on Marketplaces?
  • 8 The Magnitude of Subscription: Monetisation of “Everything-as-a-Service”
  • 9 “Free” is Not a Business Model: Business Models Behind Free
  • 10 Looking Forward: Is Winter Coming?
  • Appendices: Illustrative Case Studies
  • A The OLIO Case Study: A Social Enterprise App Tackling the “Chicken and Egg” Paradox
  • B Amazon Versus Alibaba: Amazon is Amazing, but can Alibaba Dethrone it?
  • C BlaBlaCar: Value Creation on a Digital Platform
  • D Hubspot: A Complex Subscription Model for Inbound Marketing
  • E AirBnB: Managing Trust and Safety on a Platform Business
  • List of Figures
  • Index

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