Merchants of Virtue : : Hindus, Muslims, and Untouchables in Eighteenth-Century South Asia / / Divya Cherian.

• VerfasserIn: Cherian, Divya,
• Place / Publishing House: Berkeley, CA : : University of California Press, , [2022]; ©2022
• Year of Publication: 2022
• Edition: 1st ed.
• Language: English
• Series: South Asia Across the Disciplines Series
• Physical Description: 1 electronic resource (273 p.)
• Other title: Frontmatter --; Contents --; List of Illustrations --; Note on Transliterations and Citations --; Introduction --; part one. other --; part two. self --; Epilogue --; Acknowledgments --; Notes --; Bibliography --; Index
• ISBN: 9780520390065
• Hierarchical level: Monograph
• Statement of Responsibility: Divya Cherian.

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Winner of the 2022 Joseph W. Elder Prize in the Indian Social SciencesMerchants of Virtue explores the question of what it meant to be Hindu in precolonial South Asia. Divya Cherian presents a fine-grained study of everyday life and local politics in the kingdom of Marwar in eighteenth-century western India to uncover how merchants enforced their caste ideals of vegetarianism and bodily austerity as universal markers of Hindu identity. Using legal strategies and alliances with elites, these merchants successfully remade the category of "Hindu," setting it in contrast to "Untouchable" in a process that reconfigured Hinduism in caste terms. In a history pertinent to understanding India today, Cherian establishes the centrality of caste to the early-modern Hindu self and to its imagination of inadmissible others.