International review on public and nonprofit marketing.

Covers marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints.

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Bibliographic Details
Place / Publishing House:Berlin : : Springer-Verlag,, 2004-
Publication history:Began with: Volume 1, issue 1 (June 2004).
Language:English
Physical Description:1 online resource
Notes:Refereed/Peer-reviewed
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Description
Summary:Covers marketing topics from an interdisciplinary perspective and provides a forum for researchers interested in examining these issues from practical and theoretical viewpoints.
Publication Frequency:Quarterly, 2017-
ISSN:1865-1992
1865-1984
Access:Access may be restricted to authorized University of Edinburgh users.
Hierarchical level:Serial