Il mercato del vino nella Grande Distribuzione Organizzata in Italia : : tendenze 2009-2017 e previsioni / / Leonardo Casini, Veronica Alampi Sottini, Andrea Dominici [and others].

This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard...

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Superior document:Proceedings e report ; 125
VerfasserIn:
TeilnehmendeR:
Place / Publishing House:Firenze : : Firenze University Press,, 2020
Year of Publication:2020
Language:English
Series:Proceedings e report ; 125.
Physical Description:1 online resource (92 pages) :; illustrations; digital, PDF file(s).
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520 |a This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard wines in 0.75 liter glass bottles, Private Label wine and the first twenty designations of origin in terms of value sold in the large-scale distribution. Lastly, forecasting models based on quarterly time series have been developed to provide a picture of the future performance of the sector. The study allows defining appropriate strategies to be implemented to respond to new consumption trends. 
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