Strategic Communication in Context : : Theoretical Debates and Applied Research /

Strategic Communication in Context : : Theoretical Debates and Applied Research / / Sara Balonas, Teresa Ruão, María-Victoria Carrillo.

Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world - volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this sc...

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Bibliographic Details
VerfasserIn:
Balonas, Sara,
Ruão, Teresa,
Carrillo, María-Victoria,
TeilnehmendeR:
Ruão, Teresa,
Carrillo, María-Victoria,
Place / Publishing House:Barga, Italia : : UMinho Editora,, 2021.
Year of Publication:2021
Language:English
Physical Description:1 online resource (431 pages)
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Table of Contents:
  • Introduction: How Far Can We Take Strategic Communication? The Sky Is the Limit
  • Strategic Communication Requires Strategic Thinking
  • Systematic Review of Recent Literature on Strategic Communication: Analysis of the Scientific Production in Web of Science (2011-2020)
  • Developing Effective Health Communication Campaigns
  • Social Movement Activism: Analysis of Strategic Communication in Context
  • Crisis Communication as Course Correction: Communicative Efforts Revive Goals
  • Mediated Strategic Communication: Meaning Disputes and Social Practice
  • Social Change: Bringing Allies to the Field. An Interdisciplinary Model
  • Strategic Science Communication: The "Flatten the Curve" Metaphor in COVID-19 Public Risk Messaging
  • Strategic Communications and the Toms Case: Aligning Business Strategy With Strategic Communication
  • Text-Mining Approach to Political Communication on Twitter: The Analysis of the Discourse of Spain's Principal Political Parties During the European Parliament Elections in 2019
  • Improvisation Takes a Lot of Planification: Strategic Communication and Sociopolitical Contemporary Activism
  • Communication Strategy for COVID-19 in Uruguay
  • Strategic Communication in Cultural Organizations, the Landscape Museum
  • Corporate Social Responsibility and Consumer Brand Advocacy: A Reflection in a Time of Crisis
  • What's in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication
  • Conveyed Religion: A Strategic Communication Proposal for Religious Institutions
  • Communication and Sport: A Call to Action
  • Biografias Autor.

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