Alternative and mainstream media : the converging spectrum / / Linda Jean Kenix.

• Author: Kenix, Linda Jean.
• Year of Publication: 2011
• Language: English
• Physical Description: 1 online resource (225 p.)
• Notes: Description based upon print version of record.

Alternative media have historically been a central force in social change. Kenix argues, however, that they do not uniformly subvert the hierarchies of access that have always been fundamental to mainstream media. In fact, their journalistic norms and routines have always drawn on the professional standards of the mainstream. Through comparative analysis Kenix posits the perception of 'mainstream' and 'alternative' as a misconception arguing that they've always existed on the same continuum and continue to converge. Her vision recalibrates the media spectrum. This book examines alternative med

Table of Contents

Cover; Contents; Acknowledgements; 1 Introduction; Chapter 2: The Modern Media Continuum; Chapter 3: Media Frames; Chapter 4: The Power of Representation; Chapter 5: Defining Media through Individual Motivations and Identities; Chapter 6: Defining Media through Organizational Practices; Chapter 7: Defining Media through Ownership; Chapter 8: Defining Media through Ideological Influences; Chapter 9: Conclusion; 2 The Modern Media Continuum; Attempts at Defining Alternative and Mainstream Media; Distance from the Mainstream; Scale of Influence and Citizen Reporting

Connection with Social MovementsMoving Beyond Definitional Limitations; Examining the News; News Commentary; Citizen Participation in the News; 3 Media Frames; Social Movements and Media Frames; Negative Mainstream Coverage; Positive Mainstream Coverage; A Study of Climate Change Coverage in New Zealand and America; 4 The Power of Representation; Institutional and Relational Hegemony; Constituting a Reality? Dominant and Oppositional Readings; A Study of Same-Sex Rights; 5 Defining Media through Individual Motivations and Identities; Individual Characteristics

The Identity of Corporate ConsumptionA Study of Visual Identity Online; Design Principles; Visual Identity among Alternative and Mainstream News Sites; A Converging Image?; 6 Defining Media through Organizational Practices; The Influence of the Internet on Normative Structures of the Media; A Study of Current Event Blogs; Binary, Reductive Analysis; Dependent Reporting; Story Redundancy; One-Way Communication; Caustic Commentary; Coded Language; Personalization; Apathetic Online Participation; 7 Defining Media through Ownership; Homogeneity across Media Owners; Corporately Owned News

A Study of Webpage Ownership versus ContentAn Uncertain Influence; 8 Defining Media through Ideological Influences; Commercialism; A Consumer Culture; A Study of Vaccinations and Ideology; Marxist Thought; The Case of Vaccinations; 9 Conclusion; Commercialism and Convergence; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z