How creativity is changing China / / Li Wuwei ; edited by Michael Keane.
The question Professor Li Wuwei investigates is not 'whether' creativity is changing China - but 'how' creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world. Creative industries maintain and protect historic...
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| Place / Publishing House: | London, England : : Bloomsbury Academic,, [2011] ©2011 |
| Year of Publication: | 2011 |
| Language: | English |
| Physical Description: | 1 online resource (158 p.) |
| Notes: | Includes index. |
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Table of Contents:
- Cover; Contents; List of Illustrations; List of Tables; Editor's Introduction; The Power of an Idea; The Creative Industries come to China; A Changing China; Foreword; Preface; Acknowledgements; Introduction; How is Creativity Changing China?; Chapter 1: China's Creative Power; China's Creativity on the World Stage; Made in China; Created in China; The Creative Economy; Creative Industries in China; The Age of 3G; China's Creative Enterprises; Smiling Curve; Cultural Productivity; Industrial Competitiveness; Soft Power; Chapter 2: The Transformation of China's Economy; The Issue
- Creative Industries in the Economic Crisis Creativity and Innovation; Intellectual Property (IP); Risks and Benefits; Creative products are uncertain in terms of demand; Creativity is easy to copy; Cultural products do not have physical forms; There is uncertainty in technology, process and market acceptance; The phenomenon of shanzhai; Innovative Nation; The Way to Economic Growth; Industries without Boundaries; Transformation of Economic Development Mode; Resources transformation; Value upgrade; Structural optimization; Market expansion; Policy Suggestions
- Chapter 3: Changing Development Concepts Integrated development; Beyond Cultural Industries; Creative Industries vs. Traditional Industries; Concept of Value Innovation; From product innovation to value innovation; From use value to symbolic value; From the Red Ocean to the Blue Ocean; Concept of People-oriented Development; From economic growth to economic development; From object resources to subject resources; From working hard to working happily; Creative talents; Chapter 4: Changing the Approach to Value Creation; The Value System of Creative Industries; Core industries
- Supporting industries Related industries; Merchandising industries; The Value Adding of Creativity; From Cultural Resources to Business Resources; Creative Tourism; The multi-dimensional integration of resources; The creation of future cultural heritage; Guiding and creating consumer trends in tourism; The expansion and extension of the industrial chain to improve the overall value of a region; New Values of Creative Tourism; Expanding the 'spatial chain': cross-regional joint development; Shaolin Culture and Innovation in the Performing Arts; Creative Agriculture; Chapter 5: The Creative City
- Urban Revitalization The Cultural Context of the City; The City Brand; The Structure of Urban Space; Creative Clusters; Activating artistic inspirations: organic space driven by creativity; Creating economic value: enterprise clusters that focus on cost; Social attributes: urban cultural districts with historical significance; Opportunities for Creative Industries in Urban Transformation; Promotion of Sustainable Development of the Urban Economy; Creativity in China; Beijing; Shanghai; Shenzhen; Hangzhou; Guangzhou; Chengdu; Chongqing; Wuhan; Xi'an; Nanjing
- Chapter 6: Towards a Creative Society