Dynamics of Influencer Marketing : : A Multidisciplinary Approach / / editor José M. Álvarez-Monzoncillo.
YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What i...
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| Superior document: | Routledge Studies in Marketing |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | London, United Kingdom : : Taylor & Francis,, 2023. |
| Year of Publication: | 2023 |
| Language: | English |
| Series: | Routledge Studies in Marketing Series
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| Physical Description: | 1 online resource (220 pages) |
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Álvarez-Monzoncillo, José M. [ ]
Published: 2022.
Superior document: Routledge Studies in Marketing Series
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Published: 2022.
Superior document: Routledge Studies in Marketing Series