Advertising Progress : American Business and the Rise of Consumer Marketing / / Pamela Walker Laird.
Contains primary source material.
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| Language: | English |
| Series: | Studies in industry and society.
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| Physical Description: | 1 online resource (1 online resource (xiv, 479 pages) :); illustrations. |
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(CKB)4100000010461139 (OCoLC)1137749327 (MdBmJHUP)muse78192 (oapen)https://directory.doabooks.org/handle/20.500.12854/88918 (EXLCZ)994100000010461139 |
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Laird, Pamela Walker, 1947-, author Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. Johns Hopkins University Press 1 online resource (1 online resource (xiv, 479 pages) :) illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier Studies in industry and society The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. Originally published as Johns Hopkins Press in 1998 Includes bibliographical references (pages 387-451) and index. Open access Unrestricted online access star part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II. Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. Description based on print version record. English Advertising Social aspects. fast (OCoLC)fst00797762 Advertising. fast (OCoLC)fst00797511 Advertising Social aspects United States History. Advertising United States History. United States. fast (OCoLC)fst01204155 Sales & marketing 1-4214-3418-0 1-4214-3419-9 Studies in industry and society. |
| language |
English |
| format |
eBook |
| author |
Laird, Pamela Walker, 1947-, |
| spellingShingle |
Laird, Pamela Walker, 1947-, Advertising Progress American Business and the Rise of Consumer Marketing / Studies in industry and society Production as Progress. Marketing Problems and Advertising Methods as America Industrialized. Owner-Manager Control of Advertising. Printers, Advertisers, and Their Products. Advertising Progress as a Measure of Worth -- Specialization as Progress. Early Advertising Specialists. Competition and Control: Business Conditions and Marketing Practices. The Competition to Modernize Advertising Services -- Consumption as Progress. Taking Advertisements toward Modernity. Modernity and Success: Legitimating the Advertising Profession-I. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| author_facet |
Laird, Pamela Walker, 1947-, |
| author_variant |
p w l pw pwl |
| author_role |
VerfasserIn |
| author_sort |
Laird, Pamela Walker, 1947-, |
| title |
Advertising Progress American Business and the Rise of Consumer Marketing / |
| title_sub |
American Business and the Rise of Consumer Marketing / |
| title_full |
Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. |
| title_fullStr |
Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. |
| title_full_unstemmed |
Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. |
| title_auth |
Advertising Progress American Business and the Rise of Consumer Marketing / |
| title_alt |
Production as Progress. Marketing Problems and Advertising Methods as America Industrialized. Owner-Manager Control of Advertising. Printers, Advertisers, and Their Products. Advertising Progress as a Measure of Worth -- Specialization as Progress. Early Advertising Specialists. Competition and Control: Business Conditions and Marketing Practices. The Competition to Modernize Advertising Services -- Consumption as Progress. Taking Advertisements toward Modernity. Modernity and Success: Legitimating the Advertising Profession-I. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| title_new |
Advertising Progress |
| title_sort |
advertising progress american business and the rise of consumer marketing / |
| series |
Studies in industry and society |
| series2 |
Studies in industry and society |
| publisher |
Johns Hopkins University Press |
| physical |
1 online resource (1 online resource (xiv, 479 pages) :) illustrations. |
| contents |
Production as Progress. Marketing Problems and Advertising Methods as America Industrialized. Owner-Manager Control of Advertising. Printers, Advertisers, and Their Products. Advertising Progress as a Measure of Worth -- Specialization as Progress. Early Advertising Specialists. Competition and Control: Business Conditions and Marketing Practices. The Competition to Modernize Advertising Services -- Consumption as Progress. Taking Advertisements toward Modernity. Modernity and Success: Legitimating the Advertising Profession-I. The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| isbn |
1-4214-3417-2 1-4214-3418-0 1-4214-3419-9 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5813 |
| callnumber-sort |
HF 45813 U6 L34 41998 |
| geographic |
United States. fast (OCoLC)fst01204155 |
| geographic_facet |
United States United States. |
| illustrated |
Not Illustrated |
| oclc_num |
1137749327 |
| work_keys_str_mv |
AT lairdpamelawalker advertisingprogressamericanbusinessandtheriseofconsumermarketing |
| status_str |
c |
| ids_txt_mv |
(CKB)4100000010461139 (OCoLC)1137749327 (MdBmJHUP)muse78192 (oapen)https://directory.doabooks.org/handle/20.500.12854/88918 (EXLCZ)994100000010461139 |
| carrierType_str_mv |
cr |
| is_hierarchy_title |
Advertising Progress American Business and the Rise of Consumer Marketing / |
| _version_ |
1796649023902318592 |
| fullrecord |
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