Sustainable Tourism Marketing

Sustainable Tourism Marketing

In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles a...

Full description

Saved in:
Bibliographic Details
:
Marine-Roig, Estela
Martin-Fuentes, Eva
Daries Ramón, Natalia
Cristobal-Fransi, Eduard
Ferrer-Rosell, Berta
Year of Publication:2020
Language:English
Physical Description:1 electronic resource (204 p.)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 993548128804498
ctrlnum (CKB)4100000011302284
(oapen)https://directory.doabooks.org/handle/20.500.12854/60355
(EXLCZ)994100000011302284
collection bib_alma
record_format marc
spelling Marine-Roig, Estela auth
Sustainable Tourism Marketing
MDPI - Multidisciplinary Digital Publishing Institute 2020
1 electronic resource (204 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
English
halal-friendly image
Cultural tourism
social problems
perceived risk
Malaysia
hotel industry
exotic local culture
brand loyalty
cultural distance
subjective knowledge
Malaysia Airlines
socio-cultural factors
return on investments
preventive conservation
sense of home
loyalty
tourism intention
flamenco tourism
sustainability
urbanization
cultural heritage
lean canvas
emotional experiences
Muslim tourism
lean startup
Islamic religiosity
perceived inconveniences
attitude
tourism marketing
tourism
guest house
Flamenco art
intangible cultural heritage
Pakistan
attachment to place
destination marketing organization
Slovakia
usefulness of public opinion
effectiveness
path analysis
value cognition
satisfaction
sustainable tourism
non-Muslim destination
cultural tourism
tourist behavior
purchase intention
environment
online marketing
brand image
cultural tourist
air disaster
marketization
destination management
3-03928-682-X
Martin-Fuentes, Eva auth
Daries Ramón, Natalia auth
Cristobal-Fransi, Eduard auth
Ferrer-Rosell, Berta auth
language English
format eBook
author Marine-Roig, Estela
spellingShingle Marine-Roig, Estela
Sustainable Tourism Marketing
author_facet Marine-Roig, Estela
Martin-Fuentes, Eva
Daries Ramón, Natalia
Cristobal-Fransi, Eduard
Ferrer-Rosell, Berta
author_variant e m r emr
author2 Martin-Fuentes, Eva
Daries Ramón, Natalia
Cristobal-Fransi, Eduard
Ferrer-Rosell, Berta
author2_variant e m f emf
r n d rn rnd
e c f ecf
b f r bfr
author_sort Marine-Roig, Estela
title Sustainable Tourism Marketing
title_full Sustainable Tourism Marketing
title_fullStr Sustainable Tourism Marketing
title_full_unstemmed Sustainable Tourism Marketing
title_auth Sustainable Tourism Marketing
title_new Sustainable Tourism Marketing
title_sort sustainable tourism marketing
publisher MDPI - Multidisciplinary Digital Publishing Institute
publishDate 2020
physical 1 electronic resource (204 p.)
isbn 3-03928-683-8
3-03928-682-X
illustrated Not Illustrated
work_keys_str_mv AT marineroigestela sustainabletourismmarketing
AT martinfuenteseva sustainabletourismmarketing
AT dariesramonnatalia sustainabletourismmarketing
AT cristobalfransieduard sustainabletourismmarketing
AT ferrerrosellberta sustainabletourismmarketing
status_str n
ids_txt_mv (CKB)4100000011302284
(oapen)https://directory.doabooks.org/handle/20.500.12854/60355
(EXLCZ)994100000011302284
carrierType_str_mv cr
is_hierarchy_title Sustainable Tourism Marketing
author2_original_writing_str_mv noLinkedField
noLinkedField
noLinkedField
noLinkedField
_version_ 1787551667419348993
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03217nam-a2200961z--4500</leader><controlfield tag="001">993548128804498</controlfield><controlfield tag="005">20231214133256.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr|mn|---annan</controlfield><controlfield tag="008">202102s2020 xx |||||o ||| 0|eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3-03928-683-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CKB)4100000011302284</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(oapen)https://directory.doabooks.org/handle/20.500.12854/60355</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EXLCZ)994100000011302284</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marine-Roig, Estela</subfield><subfield code="4">auth</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Sustainable Tourism Marketing</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="b">MDPI - Multidisciplinary Digital Publishing Institute</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 electronic resource (204 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">halal-friendly image</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Cultural tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">social problems</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">perceived risk</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Malaysia</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">hotel industry</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">exotic local culture</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">brand loyalty</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural distance</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">subjective knowledge</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Malaysia Airlines</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">socio-cultural factors</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">return on investments</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">preventive conservation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">sense of home</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">loyalty</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">tourism intention</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">flamenco tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">sustainability</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">urbanization</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural heritage</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">lean canvas</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">emotional experiences</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Muslim tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">lean startup</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Islamic religiosity</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">perceived inconveniences</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">attitude</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">tourism marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">guest house</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Flamenco art</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">intangible cultural heritage</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Pakistan</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">attachment to place</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">destination marketing organization</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Slovakia</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">usefulness of public opinion</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">effectiveness</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">path analysis</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">value cognition</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">satisfaction</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">sustainable tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">non-Muslim destination</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural tourism</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">tourist behavior</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">purchase intention</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">environment</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">online marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">brand image</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">cultural tourist</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">air disaster</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">marketization</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">destination management</subfield></datafield><datafield tag="776" ind1=" " ind2=" "><subfield code="z">3-03928-682-X</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin-Fuentes, Eva</subfield><subfield code="4">auth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Daries Ramón, Natalia</subfield><subfield code="4">auth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cristobal-Fransi, Eduard</subfield><subfield code="4">auth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ferrer-Rosell, Berta</subfield><subfield code="4">auth</subfield></datafield><datafield tag="906" ind1=" " ind2=" "><subfield code="a">BOOK</subfield></datafield><datafield tag="ADM" ind1=" " ind2=" "><subfield code="b">2023-12-15 05:48:55 Europe/Vienna</subfield><subfield code="f">system</subfield><subfield code="c">marc21</subfield><subfield code="a">2020-06-20 22:16:43 Europe/Vienna</subfield><subfield code="g">false</subfield></datafield><datafield tag="AVE" ind1=" " ind2=" "><subfield code="i">DOAB Directory of Open Access Books</subfield><subfield code="P">DOAB Directory of Open Access Books</subfield><subfield code="x">https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&amp;portfolio_pid=5338761250004498&amp;Force_direct=true</subfield><subfield code="Z">5338761250004498</subfield><subfield code="b">Available</subfield><subfield code="8">5338761250004498</subfield></datafield></record></collection>

Similar Items