Green entrepreneur handbook : : the guide to building and growing a green and clean business.

• Superior document: What every engineer should know ; 46
• Author: Koester, Eric
• Year of Publication: 2017
• Language: English
• Series: What every engineer should know ; v. 46.
• Physical Description: 1 online resource (436 p.)
• Notes: Description based upon print version of record.

Annotation Written by a practicing business attorney with startup experience in the environmental and technology sectors, Green Entrepreneur Handbook: The Guide to Building and Growing a Green and Clean Business assists entrepreneurs in tackling the wide variety of opportunities to go green. It helps you incorporate clean technology, environmental practices, and green business approaches into your work environment. Part I The first section of the book lays the groundwork for any new entrepreneur to understand the history of the environmental and clean technology movements. The author explains the motivation of greentrepreneurs, the drivers of the green revolution into the future, and how to find the right market for your solution. Part II The next section takes a new business from initial idea to sales of the product or service. The book addresses where greentrepreneurs can find ideas around which to build a business; how to form a company to execute the business concept; how to find and retain founders, employees, advisors, and directors; how to raise money and make sales; and the importance of intellectual capital and assets. Part III Emphasizing aspects unique to the green business environment, the third part provides a sound understanding of utilities and energy generation and distribution and explores funding through project finance. It also looks at the players and process of selling to the government; the federal, state, and local regulatory impacts; government incentives and tax programs designed to spur clean technology development; and grants, loans, and other funds as sources of capital. Part IVIn the fourth section, the author covers lessons learned and emerging challenges. He offers practical suggestions for going green that businesses can implement themselves and describes current green.

Table of Contents

Front cover; Contents; Series Preface; Acknowledgments; Author; Introduction; Part I. The Great Green Opportunity; Chapter 1. Why Are We Going Green?; Chapter 2. Becoming a Greentrepreneur (a.k.a. Green Entrepreneur); Chapter 3. Drivers of the Green Revolution; Chapter 4. Markets for Green Products; Part II. The Green Startup; Chapter 5. Green Ideas, Inventions, and Businesses; Chapter 6. Forming and Founding; Chapter 7. Assembling Talent; Chapter 8. Raising Green (Money); Chapter 9. Green Intellectual Property; Chapter 10. Making the Sale; Part III. The Green Playing Field

Chapter 11. Understanding UtilitiesChapter 12. How Project Finance Works; Chapter 13. Working with the Government; Chapter 14. Laws, Regulations, Initiatives, and More; Chapter 15. Grants, Loans, and Other Green Government Funds; Chapter 16. Taxes and Incentive Programs; Part IV. Green Progress (So Far); Chapter 17. Greening Your Business; Chapter 18. Green Certifications; Chapter 19. Venture Capital and Clean Technology; Chapter 20. International Landscape; Chapter 21. Growth Opportunities; Part V. Green Business Fundamentals; Chapter 22. Market Research and Business Planning

Chapter 23. Forming the BusinessChapter 24. Founders; Chapter 25. Employees; Chapter 26. Securities; Chapter 27. Raising Money; Chapter 28. More about Fundraising; Chapter 29. Strategies for Managing Startup Intellectual Property; Chapter 30. Service Partners; Chapter 31. M&A and IPOs; Appendix: Additional Resources; References and Reading List; Back cover