Consumer-citizens of China : : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong.
This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Wes...
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| Place / Publishing House: | London ;, New York : : Routledge,, 2011. |
| Year of Publication: | 2010 2011 |
| Language: | English |
| Series: | Routledge Contemporary China Series ;
60. |
| Physical Description: | 1 online resource (xviii, 147 pages) :; digital, PDF file(s). |
| Notes: | Description based upon print version of record and e-publication (viewed on March 19, 2019). |
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Electronic
| DOAB Directory of Open Access Books | Available |