Address practice as social action : : European perspectives / / edited by C. Norrby, C. Wide.

• Superior document: Palgrave Pivot
• Author: Norrby, Catrin
• HerausgeberIn: Norrby, Catrin,; Wide, Camilla,
• Place / Publishing House: London : : Palgrave Macmillan UK :, Imprint: Palgrave Pivot,, 2015.; ©2015
• Year of Publication: 2015
• Edition: 1st ed. 2015.
• Language: English
• Series: Palgrave pivot.
• Physical Description: 1 online resource (xi, 151 pages); illustrations; digital file(s).
• Notes: Description based upon print version of record.

How we address one another -- whether we use first names, or titles and surnames, for example -- says a great deal about who we are, our social relationships and which groups in society we belong to. This edited volume examines address choices in a range of everyday interactions -- from radio interviews and service encounters to commercials and internet forums -- taking place in Dutch, Finnish, Flemish, French, German, Italian and the two national varieties of Swedish, Finland Swedish and Sweden Swedish. By comparing local, national and cross-border address practices, this volume uncovers both commonalities and differences in the way social meaning is expressed and shaped through address. The chapters also highlight the importance of investigating the daily encounters that make up the social fabric of our lives. This book will be of great interest to researchers of intercultural and cross-cultural communication, interactional sociolinguistics, discourse analysis, conversation analysis and pragmatics.

Table of Contents

Introduction: Address as Social Action Across Cultures and Contexts -- 1. Negotiating Address in a Pluricentric Language: Dutch/Flemish -- 2. Communities of Addressing Practice? Address in Internet Forums Based in German-Speaking Countries -- 3. At the Cinema: The Swedish 'du-reform' in Advertising Films -- 4. Address and Interpersonal Relationships in Finland-Swedish and Sweden-Swedish Service Encounters -- 5. First Names in Starbucks: A Clash of Cultures? -- 6 Address in Italian Academic Interactions: The Power of Distance and (Non)-ReciprocityThe Last Word on Address -- Index