Consumer Psychology: A Study Guide to Qualitative Research Methods / / Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...
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| Year of Publication: | 2016 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (168 p.) |
| Notes: | Description based upon print version of record. |
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| Summary: | This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. |
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| ISBN: | 3847408917 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Paul M.W. Hackett, Jessica Schwarzenbach, Uta Maria Jürgens |