Advertising and the Transformation of Screen Cultures / Bo Florin, Patrick Vonderau and Yvonne Zimmermann / / Bo Florin, Patrick Vonderau, Yvonne Zimmermann.
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...
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| Place / Publishing House: | Amsterdam : : Amsterdam University Press,, 2021. ©2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Physical Description: | 1 online resource (333 pages) |
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| DOAB Directory of Open Access Books | Available |