On Curiosity : The Art of Market Seduction / / Franck Cochoy ; translated by Jaciara T. Lira
What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...
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| TeilnehmendeR: | |
| Place / Publishing House: | Manchester : : Mattering Press,, 2016 ©2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Physical Description: | 1 online resource (1 online resource) |
| Notes: | Originally published as: De la curiosite: L'art de la seduction marchande |
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Table of Contents:
- 1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity.
- 2. Bluebeard: Towards the Marketisation of Curiosity.
- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors.
- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix .
- 5. 'Closer' Door-closer Closer