Partial least squares structural equation modeling (PLS-SEM) using R : : a workbook / / Joseph F. Hair [et al.]

• Superior document: Classroom companion.
• Author: Hair, Joseph F., Jr., 1944-
• TeilnehmendeR: Hult, G. Tomas M.; Ringle, Christian M.; Sarstedt, Marko.; Danks, Nicholas P.; Ray, Soumya.
• Year of Publication: 2021
• Language: English
• Series: Classroom companion. Business
• Physical Description: 1 online resource (xiv, 197 pages) :; illustrations (some color)
• Notes: Description based upon print version of record.

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM