From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketi...
Saved in:
Superior document: | Frontiers Research Topics |
---|---|
: | |
Year of Publication: | 2018 |
Language: | English |
Series: | Frontiers Research Topics
|
Physical Description: | 1 electronic resource (346 p.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
993544281204498 |
---|---|
ctrlnum |
(CKB)4920000000094239 (oapen)https://directory.doabooks.org/handle/20.500.12854/48099 (EXLCZ)994920000000094239 |
collection |
bib_alma |
record_format |
marc |
spelling |
Monica Gomez-Suarez auth From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 From Consumer Experience to Affective Loyalty Frontiers Media SA 2018 1 electronic resource (346 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier Frontiers Research Topics This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology. English consumer emotional journey Consumer behavior marketing 3.0 co-creation consumer 3.0 marketing 4.0 mobile online consumer experience 2-88945-412-6 Maria Pilar Martinez-Ruiz auth Ana Isabel Jimenez-Zarco auth Alicia Izquierdo-Yusta auth |
language |
English |
format |
eBook |
author |
Monica Gomez-Suarez |
spellingShingle |
Monica Gomez-Suarez From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Frontiers Research Topics |
author_facet |
Monica Gomez-Suarez Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta |
author_variant |
m g s mgs |
author2 |
Maria Pilar Martinez-Ruiz Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta |
author2_variant |
m p m r mpmr a i j z aijz a i y aiy |
author_sort |
Monica Gomez-Suarez |
title |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_full |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_fullStr |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_full_unstemmed |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_auth |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_alt |
From Consumer Experience to Affective Loyalty |
title_new |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
title_sort |
from consumer experience to affective loyalty: challenges and prospects in the psychology of consumer behavior 3.0 |
series |
Frontiers Research Topics |
series2 |
Frontiers Research Topics |
publisher |
Frontiers Media SA |
publishDate |
2018 |
physical |
1 electronic resource (346 p.) |
isbn |
2-88945-412-6 |
illustrated |
Not Illustrated |
work_keys_str_mv |
AT monicagomezsuarez fromconsumerexperiencetoaffectiveloyaltychallengesandprospectsinthepsychologyofconsumerbehavior30 AT mariapilarmartinezruiz fromconsumerexperiencetoaffectiveloyaltychallengesandprospectsinthepsychologyofconsumerbehavior30 AT anaisabeljimenezzarco fromconsumerexperiencetoaffectiveloyaltychallengesandprospectsinthepsychologyofconsumerbehavior30 AT aliciaizquierdoyusta fromconsumerexperiencetoaffectiveloyaltychallengesandprospectsinthepsychologyofconsumerbehavior30 AT monicagomezsuarez fromconsumerexperiencetoaffectiveloyalty AT mariapilarmartinezruiz fromconsumerexperiencetoaffectiveloyalty AT anaisabeljimenezzarco fromconsumerexperiencetoaffectiveloyalty AT aliciaizquierdoyusta fromconsumerexperiencetoaffectiveloyalty |
status_str |
n |
ids_txt_mv |
(CKB)4920000000094239 (oapen)https://directory.doabooks.org/handle/20.500.12854/48099 (EXLCZ)994920000000094239 |
carrierType_str_mv |
cr |
hierarchy_parent_title |
Frontiers Research Topics |
is_hierarchy_title |
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
container_title |
Frontiers Research Topics |
author2_original_writing_str_mv |
noLinkedField noLinkedField noLinkedField |
_version_ |
1796648836326752256 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02502nam-a2200421z--4500</leader><controlfield tag="001">993544281204498</controlfield><controlfield tag="005">20231214133612.0</controlfield><controlfield tag="006">m o d </controlfield><controlfield tag="007">cr|mn|---annan</controlfield><controlfield tag="008">202102s2018 xx |||||o ||| 0|eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CKB)4920000000094239</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(oapen)https://directory.doabooks.org/handle/20.500.12854/48099</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(EXLCZ)994920000000094239</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Monica Gomez-Suarez</subfield><subfield code="4">auth</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0</subfield></datafield><datafield tag="246" ind1=" " ind2=" "><subfield code="a">From Consumer Experience to Affective Loyalty</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="b">Frontiers Media SA</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 electronic resource (346 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Frontiers Research Topics</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.</subfield></datafield><datafield tag="546" ind1=" " ind2=" "><subfield code="a">English</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">consumer emotional journey</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">marketing 3.0</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">co-creation</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">consumer 3.0</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">marketing 4.0</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">mobile</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">online</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">consumer experience</subfield></datafield><datafield tag="776" ind1=" " ind2=" "><subfield code="z">2-88945-412-6</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Maria Pilar Martinez-Ruiz</subfield><subfield code="4">auth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ana Isabel Jimenez-Zarco</subfield><subfield code="4">auth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Alicia Izquierdo-Yusta</subfield><subfield code="4">auth</subfield></datafield><datafield tag="906" ind1=" " ind2=" "><subfield code="a">BOOK</subfield></datafield><datafield tag="ADM" ind1=" " ind2=" "><subfield code="b">2023-12-15 05:59:02 Europe/Vienna</subfield><subfield code="f">system</subfield><subfield code="c">marc21</subfield><subfield code="a">2019-11-10 04:18:40 Europe/Vienna</subfield><subfield code="g">false</subfield></datafield><datafield tag="AVE" ind1=" " ind2=" "><subfield code="i">DOAB Directory of Open Access Books</subfield><subfield code="P">DOAB Directory of Open Access Books</subfield><subfield code="x">https://eu02.alma.exlibrisgroup.com/view/uresolver/43ACC_OEAW/openurl?u.ignore_date_coverage=true&portfolio_pid=5337596890004498&Force_direct=true</subfield><subfield code="Z">5337596890004498</subfield><subfield code="b">Available</subfield><subfield code="8">5337596890004498</subfield></datafield></record></collection> |