Metody kauzální analýzy pro měření efektivity podpory prodeje / Maria Králová

In recent years, company costs associated with sales promotion activities have continued to rise in developed economies, and yet many studies show that such sales promotion activities are very often unprofitable, and in many cases even result in losses. One cause of this undesirable phenomenon may be...

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Year of Publication:2021
Language:|cz
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Physical Description:1 electronic resource (172 p.)
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