Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing

Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing / Germany GATE.

"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects fr...

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TeilnehmendeR:
GATE, Germany
Place / Publishing House:Bielefeld : : wbv Media,, 2016.
Year of Publication:2016
Language:German
Physical Description:1 online resource (88 p.)
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spelling Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing Germany GATE.
Bielefeld : wbv Media, 2016.
1 online resource (88 p.)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
"The study presents examples of good practice in the use of digital tools for international university marketing. This includes websites, apps, social media, webinars, virtual fairs, digital learning and teaching formats and a customer relationship management system. The presented projects from Germany and other countries in Europe offer innovative models and recommended actions that universities can adapt for their own international marketing."
CC BY-SA
Social Science / Sociology bisacsh
Social sciences
3-7639-5750-2
GATE, Germany editor.
language German
format eBook
author2 GATE, Germany
author_facet GATE, Germany
author2_variant g g gg
author2_role TeilnehmendeR
title Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
spellingShingle Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
title_full Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing Germany GATE.
title_fullStr Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing Germany GATE.
title_full_unstemmed Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing Germany GATE.
title_auth Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
title_new Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
title_sort weltweit und virtuell - praxisbeispiele aus dem digitalen hochschulmarketing
publisher wbv Media,
publishDate 2016
physical 1 online resource (88 p.)
isbn 3-7639-5750-2
illustrated Not Illustrated
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is_hierarchy_title Weltweit und virtuell - Praxisbeispiele aus dem digitalen Hochschulmarketing
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