Cultural entrepreneurship : making audiences attend, understand, and value / eingereicht von Mag. Thomas Gegenhuber
eng: Based on my submitted manuscripts, I develop a dynamic cultural entrepreneurship framework in this cumulative dissertation. The framework shows how a new venture utilizes cultural entrepreneurship efforts such as storytelling to convince key audience categories (media, consumers, as well as fun...
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| Place / Publishing House: | Linz, 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Subjects: | |
| Classification: | 85.06 - Unternehmensführung 85.05 - Betriebssoziologie. Betriebspsychologie 85.15 - Forschung und Entwicklung |
| Physical Description: | Getrennte Zählung; Illustrationen |
| Notes: | Kumulative Dissertation |
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| Location: | BASIS-Monographies |
| Call Numbers: | 43215-C.Stip. |
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