Die asiatische Herausforderung : Antwort auf neue Marketingstrategien / Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak]
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Place / Publishing House: | Landsberg am Lech : Verl. Moderne Industrie, 1986 |
Year of Publication: | 1986 |
Language: | German |
Subjects: | |
Classification: | 85.40 - Marketing |
Physical Description: | 323 S.; graph. Darst.; 25 cm |
Notes: | Literaturverz. S. 297 - 317 |
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Other title: | The new competition |
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ISBN: | 3478215501 |
ac_no: | AC00821485 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Philip Kotler ; [Liam Fahey ; Sumkid Jatusripitak] |