Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace
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| Place / Publishing House: | London [u.a.] : Kogan Page, 2008 |
| Year of Publication: | 2008 |
| Edition: | 2. ed. |
| Language: | English |
| Series: | Market research in practice
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| Subjects: | |
| Classification: | 70.00 - Sozialwissenschaften allgemein: Allgemeines |
| Physical Description: | [XII], 305 S.; Ill. |
| Notes: |
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| 100 | 1 | |a Brace, Ian |4 aut | |
| 245 | 1 | 0 | |a Questionnaire design |b how to plan, structure and write survey material for effective market research |c Ian Brace |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2008 | |
| 300 | |a [XII], 305 S. |b Ill. | ||
| 490 | 0 | |a Market research in practice | |
| 500 | |a Hier auch später erschienene, unveränderte Nachdrucke | ||
| 500 | |a Literaturverz. S. 286 - 291 | ||
| 650 | 0 | |a Marketing research |x Methodology | |
| 650 | 0 | |a Questionnaires |x Design | |
| 689 | 0 | 0 | |a Fragebogen |D s |0 (DE-588)4128271-1 |
| 689 | 0 | 1 | |a Marktforschung |D s |0 (DE-588)4037630-8 |
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