Small and Medium Business Improvement in the ASEAN Region : : Marketing Factors / / ed. by Kenneth James, Narongchai Akrasanee.

• Superior document: Title is part of eBook package: De Gruyter ISEAS Backlist eBook-Package 2000-2013
• MitwirkendeR: Akrasanee, Narongchai,; Apibunyopas, Preeyanuch,; Chudasring, Thitiraht,; James, Kenneth,; Kee, Ch \x27ng Hak,; Keng, Kau Ah,; Ling, Sieh Lee Mei,; Rahardjo, M. Dawam,; Salazar, Melito S.,
• HerausgeberIn: Akrasanee, Narongchai,; James, Kenneth,
• Place / Publishing House: Singapore : : ISEAS Publishing, , [2013]; ©2013
• Year of Publication: 2013
• Language: English
• Physical Description: 1 online resource (306 p.)
• Other title: Frontmatter --; CONTENTS --; LIST OF TABLES --; LIST OF FIGURES --; CONTRIBUTORS --; PREFACE --; I. Marketing Factors Affecting Small and Medium Businesses in the ASEAN Region: An Overview --; II. Marketing Problems of Small and Medium Businesses in Indonesia --; III. Marketing Issues of Small and Medium Businesses in Malaysia: Practices, Problems, and Assistance --; IV. Marketing Factors and Small and Medium Enterprises in the Philippines --; V. Marketing Factors and Small and Medium Enterprise lmprovemen t in Singapore --; VI. Marketing Factors Relating to Small and Medium Business Improvement in Thailand
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9789814345811; 9783111024707; 9783110663006; 9783110606683
• DOI: 10.1355/9789814345811
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Kenneth James, Narongchai Akrasanee.

Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues.