Coca-Cola Socialism : : Americanization of Yugoslav Culture in the Sixties / / Radina Vučetić.
This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, ye...
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Superior document: | Title is part of eBook package: De Gruyter Central European University Press eBook-Package 2018 |
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Place / Publishing House: | Budapest ;, New York : : Central European University Press, , [2018] ©2018 |
Year of Publication: | 2018 |
Language: | English |
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Physical Description: | 1 online resource (362 p.) |
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Vučetić, Radina, author. aut http://id.loc.gov/vocabulary/relators/aut Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / Radina Vučetić. Budapest ; New York : Central European University Press, [2018] ©2018 1 online resource (362 p.) text txt rdacontent computer c rdamedia online resource cr rdacarrier text file PDF rda Frontmatter -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Between Pink Hollywood and the Black Wave -- Chapter 2 A Change in Rhythm -- Chapter 3 Modernism and the Avant-Garde in the Struggle for Socialism -- Chapter 4 Life, American Style -- Conclusion -- Bibliography -- Index restricted access http://purl.org/coar/access_right/c_16ec online access with authorization star This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism. Mode of access: Internet via World Wide Web. In English. Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023) Communism and culture Yugoslavia. Nineteen sixties. Popular culture and globalization 20th century. Popular culture United States. Popular culture Yugoslavia. Socialism and culture Yugoslavia. HISTORY / Europe / Eastern. bisacsh Communism, Cultural studies, Yugoslavia, Socialism, United States, Customs and traditions. Cox, John K., contributor. ctb https://id.loc.gov/vocabulary/relators/ctb Title is part of eBook package: De Gruyter Central European University Press eBook-Package 2018 9783110780529 print 9789633862001 https://www.degruyter.com/isbn/9789633862018 Cover https://www.degruyter.com/document/cover/isbn/9789633862018/original |
language |
English |
format |
eBook |
author |
Vučetić, Radina, Vučetić, Radina, |
spellingShingle |
Vučetić, Radina, Vučetić, Radina, Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / Frontmatter -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Between Pink Hollywood and the Black Wave -- Chapter 2 A Change in Rhythm -- Chapter 3 Modernism and the Avant-Garde in the Struggle for Socialism -- Chapter 4 Life, American Style -- Conclusion -- Bibliography -- Index |
author_facet |
Vučetić, Radina, Vučetić, Radina, Cox, John K., Cox, John K., |
author_variant |
r v rv r v rv |
author_role |
VerfasserIn VerfasserIn |
author2 |
Cox, John K., Cox, John K., |
author2_variant |
j k c jk jkc j k c jk jkc |
author2_role |
MitwirkendeR MitwirkendeR |
author_sort |
Vučetić, Radina, |
title |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / |
title_sub |
Americanization of Yugoslav Culture in the Sixties / |
title_full |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / Radina Vučetić. |
title_fullStr |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / Radina Vučetić. |
title_full_unstemmed |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / Radina Vučetić. |
title_auth |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / |
title_alt |
Frontmatter -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Between Pink Hollywood and the Black Wave -- Chapter 2 A Change in Rhythm -- Chapter 3 Modernism and the Avant-Garde in the Struggle for Socialism -- Chapter 4 Life, American Style -- Conclusion -- Bibliography -- Index |
title_new |
Coca-Cola Socialism : |
title_sort |
coca-cola socialism : americanization of yugoslav culture in the sixties / |
publisher |
Central European University Press, |
publishDate |
2018 |
physical |
1 online resource (362 p.) |
contents |
Frontmatter -- Table of Contents -- Foreword -- Introduction -- Chapter 1 Between Pink Hollywood and the Black Wave -- Chapter 2 A Change in Rhythm -- Chapter 3 Modernism and the Avant-Garde in the Struggle for Socialism -- Chapter 4 Life, American Style -- Conclusion -- Bibliography -- Index |
isbn |
9789633862018 9783110780529 9789633862001 |
callnumber-first |
D - World History |
callnumber-subject |
DR - Balkan Peninsula |
callnumber-label |
DR1228 |
callnumber-sort |
DR 41228 |
geographic_facet |
Yugoslavia. United States. |
era_facet |
20th century. |
url |
https://www.degruyter.com/isbn/9789633862018 https://www.degruyter.com/document/cover/isbn/9789633862018/original |
illustrated |
Not Illustrated |
dewey-hundreds |
300 - Social sciences |
dewey-tens |
300 - Social sciences, sociology & anthropology |
dewey-ones |
306 - Culture & institutions |
dewey-full |
306.09497/09046 |
dewey-sort |
3306.09497 49046 |
dewey-raw |
306.09497/09046 |
dewey-search |
306.09497/09046 |
oclc_num |
1338021097 |
work_keys_str_mv |
AT vuceticradina cocacolasocialismamericanizationofyugoslavcultureinthesixties AT coxjohnk cocacolasocialismamericanizationofyugoslavcultureinthesixties |
status_str |
n |
ids_txt_mv |
(DE-B1597)633248 (OCoLC)1338021097 |
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cr |
hierarchy_parent_title |
Title is part of eBook package: De Gruyter Central European University Press eBook-Package 2018 |
is_hierarchy_title |
Coca-Cola Socialism : Americanization of Yugoslav Culture in the Sixties / |
container_title |
Title is part of eBook package: De Gruyter Central European University Press eBook-Package 2018 |
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1770179238640484352 |
fullrecord |
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