Adaptation in the Age of Media Convergence / / ed. by Johannes Fehrle, Werner Schäfke-Zell.

• Superior document: Title is part of eBook package: De Gruyter Amsterdam University Press Complete eBook-Package 2019
• MitwirkendeR: Constandinides, Costas,; Fehrle, Johannes,; Goggin, Joyce,; Heinze, Rüdiger,; Poore, Benjamin,; Schober, Regina,; Schäfke-Zell, Werner,; Soller, Bettina,; Voigts, Eckart,
• HerausgeberIn: Fehrle, Johannes,; Schäfke-Zell, Werner,
• Place / Publishing House: Amsterdam : : Amsterdam University Press, , [2019]; ©2019
• Year of Publication: 2019
• Language: English
• Series: Transmedia ; 6
• Physical Description: 1 online resource (232 p.) :; 5 color plates, 7 halftones
• Other title: Frontmatter --; Table of Contents --; 1. Introduction: Adaptation in a Convergence Environment --; 2. Adaptation as Connection : A Network Theoretical Approach to Convergence, Participation, and Co-Production --; 3. Filing off the Serial Numbers : Fanfiction and its Adaptation to the Book Market --; 4. From Paratext to Polyprocess: The "Quirky" Mashup Novel --; 5. "You Just Got Covered" : YouTube Cover Song Videos as Examples of Para-Adaptation --; 6. Masters of the Universe? Viewers, the Media, and Sherlock's Lead Writers --; 7. Alien Adapted (Again and Again) : Fictional Universes between Difference and Repetition --; 8. "Everything is Awesome:" Spreadability and The LEGO Movie --; 9. Localization as Adaptation in the Wolfenstein Franchise --; Index
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9789048534012; 9783110661521; 9783110610765; 9783110664232; 9783110610130; 9783110606485
• DOI: 10.1515/9789048534012?locatt=mode:legacy
• Access: Open Access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Johannes Fehrle, Werner Schäfke-Zell.

This collection considers new phenomena emerging in a convergence environment from the perspective of adaptation studies. Giving an overview of the various fields and practices most prominent in convergence culture and viewing them as adaptations in a broad intertextual and intermedial sense, the contributions offer reconsiderations of theoretical concepts and practices in participatory and convergence culture. These range from fan fiction born from mash-ups of novels and YouTube songs to negotiations of authorial control and interpretative authority between media producers and fan communities to perspectives on the fictional and legal framework of brands and franchises. In this fashion, the collection expands the horizons of both adaptation and transmedia studies and provides reassessments of frequently discussed (BBC's Sherlock, the Alien franchise, or LEGO) and previously largely ignored phenomena (self-censorship in transnational franchises or YouTube cover videos).