Remediating McLuhan / / Richard Cavell.

• Superior document: Title is part of eBook package: De Gruyter AUP eBook Package 2016-2018
• VerfasserIn: Cavell, Richard,
• Place / Publishing House: Amsterdam : : Amsterdam University Press, , [2016]; ©2016
• Year of Publication: 2016
• Language: English
• Series: Recursions
• Physical Description: 1 online resource (202 p.) :; 3 color plates, 3 halftones, 2 line drawings

While current scholarly interest has assured Marshall McLuhan's (1911-80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan's groundbreaking approach within a number of new contexts and explores the distinguishing features of his media theory.

Table of Contents

Frontmatter -- Table of Contents -- Introduction -- List of sigla -- I.Re: Mediation -- 1. Beyond McLuhanism -- 2. McLuhan and the Question of the Book -- I.Embodiment as Incorporation -- 3. McLuhan and the Body as Medium -- 4. McLuhan, Tactility, and the Digital -- 5. Mechanical Brides and Vampire Squids -- I.Empathic Media -- 6. McLuhan: Motion: e-Motion. Towards a Soft Ontology of Media -- 7. Re-Mediating the Medium -- I.Determining Technology -- 8. McLuhan, Turing, and the Question of Determinism -- 9. Angels and Robots -- I.Being Mediated -- 10. Marshall McLuhan's Echo-Criticism -- 11. McLuhan and the Technology of Being -- II -- 12. The Tragedy of Media: Nietzsche, McLuhan, Kittler -- Coda: On the 50th Anniversary of Understanding Media -- Notes -- Works Cited -- Index