The New Formula For Cool : : Science, Technology, and the Popular in the American Imagination / / Judith Kohlenberger.

»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American p...

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Superior document:Title is part of eBook package: De Gruyter DG Plus PP Package 2015 Part 2
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Place / Publishing House:Bielefeld : : transcript Verlag, , [2015]
©2015
Year of Publication:2015
Edition:1. Aufl.
Language:English
Series:American Culture Studies ; 12
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Physical Description:1 online resource (346 p.)
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245 1 4 |a The New Formula For Cool :  |b Science, Technology, and the Popular in the American Imagination /  |c Judith Kohlenberger. 
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505 0 0 |t Frontmatter --   |t Table of Contents --   |t Acknowledgements --   |t Introduction --   |t The Conquest of Cool --   |t The American Information Society and the Crisis of Scientific Legitimation --   |t Nerd Alert --   |t Cool Forensics and the Spectacle of Technoscience in CSI: Crime Scene Investigation, CSI: Miami, and CSI: NY --   |t Geek Cool and the Comedy of Science in The Big Bang Theory --   |t Only The Cool Survive --   |t From Nerds to iCons --   |t Beyond the Formula --   |t References --   |t Index 
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520 |a »Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America. 
538 |a Mode of access: Internet via World Wide Web. 
546 |a In English. 
588 0 |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024) 
650 4 |a America. 
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