Advertising and Design : : Interdisciplinary Perspectives on a Cultural Field / / ed. by Beate Flath, Eva Klein.

• Superior document: Title is part of eBook package: De Gruyter EBOOK PACKAGE Arts and Architecture 2014
• MitwirkendeR: Aulinger, Barbara,; Collenberg-Plotnikov, Bernadette,; Flath, Beate,; Jauk, Werner,; Kettemann, Bernhard,; Klein, Eva,; Matthes, Jörg,; Prisching, Manfred,; Rolshoven, Johanna,; Ruth, Nicolas,; Schramm, Holger,; Spence, Charles,; Stadlober, Margit,; Weltzien, Friedrich,
• HerausgeberIn: Flath, Beate,; Klein, Eva,
• Place / Publishing House: Bielefeld : : transcript Verlag, , [2014]; ©2014
• Year of Publication: 2014
• Edition: 1. Aufl.
• Language: English
• Series: Kultur- und Medientheorie
• Physical Description: 1 online resource (232 p.)
• Other title: Frontmatter --; Content --; Your Ad Here ... --; Multisensory Advertising & Design --; The Sound of Image --; Semiotics of Advertising and the Discourse of Consumption --; Multiple Mona Lisa --; Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities --; Advertising --; Wine Advertising and Biography --; Under the spell of the lottery – warning included --; »Raise the flag and make propaganda.« --; Pop & Ads --; »The Voice« of the music industry --; Capitalism Propaganda --; ›... things that people don’t need to have but that – for some reason – would be a good idea to give them.‹ --; Authors
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783839423486; 9783110369595; 9783110369526; 9783111025223; 9783110489842; 9783110661552; 9783110401226
• DOI: 10.1515/transcript.9783839423486?locatt=mode:legacy
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Beate Flath, Eva Klein.

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.