PR für Kunst und Kultur : : Handbuch für Theorie und Praxis (4., unveränderte Auflage 2012) / / Birgit Mandel.
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| Superior document: | Title is part of eBook package: De Gruyter transcript Backlist eBook Package 2000-2013 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Bielefeld : : transcript Verlag, , [2015] ©2009 |
| Year of Publication: | 2015 |
| Edition: | 1. Aufl. |
| Language: | German |
| Series: | Schriften zum Kultur- und Museumsmanagement
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| Online Access: | |
| Physical Description: | 1 online resource (240 p.) |
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|---|---|---|---|
| 001 | 9783839410868 | ||
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| 100 | 1 | |a Mandel, Birgit, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut | |
| 245 | 1 | 0 | |a PR für Kunst und Kultur : |b Handbuch für Theorie und Praxis (4., unveränderte Auflage 2012) / |c Birgit Mandel. |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Bielefeld : |b transcript Verlag, |c [2015] | |
| 264 | 4 | |c ©2009 | |
| 300 | |a 1 online resource (240 p.) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |b PDF |2 rda | ||
| 490 | 0 | |a Schriften zum Kultur- und Museumsmanagement | |
| 505 | 0 | 0 | |t Frontmatter -- |t Inhalt -- |t Vorwort -- |t I. Kultur-PR in einer multioptionalen Gesellschaft -- |t II. Methodische Vorgehensweise von Kultur-PR – ein Leitfaden für die Praxis -- |t III. PR-Praxis bundesdeutscher Kulturinstitutionen -- |t IV. Trends, Erfolgsstrategien und Perspektiven in der Kultur-PR -- |t Literatur -- |t Backmatter |
| 506 | 0 | |a restricted access |u http://purl.org/coar/access_right/c_16ec |f online access with authorization |2 star | |
| 538 | |a Mode of access: Internet via World Wide Web. | ||
| 546 | |a In German. | ||
| 588 | 0 | |a Description based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) | |
| 650 | 0 | |a Kultur |x Marketing. | |
| 650 | 0 | |a Kulturelle Einrichtung |x Kulturveranstaltung |x Öffentlichkeitsarbeit |x Werbung. | |
| 650 | 0 | |a Marketing |x Kultur. | |
| 650 | 4 | |a Audience Development. | |
| 650 | 4 | |a Best Practice. | |
| 650 | 4 | |a Kulturmanagement. | |
| 650 | 4 | |a Kulturmarketing. | |
| 650 | 4 | |a Kulturvermittlung. | |
| 650 | 4 | |a Kunstmanagement. | |
| 650 | 4 | |a Museumspädagogik. | |
| 650 | 4 | |a Ratgeber. | |
| 650 | 7 | |a ARCHITECTURE / General. |2 bisacsh | |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Backlist eBook Package 2000-2013 |z 9783111025230 |
| 773 | 0 | 8 | |i Title is part of eBook package: |d De Gruyter |t transcript Highlight Collection Kunst Arch. 2000-2009 |z 9783110463378 |o ZDB-23-TKA |
| 776 | 0 | |c print |z 9783837610864 | |
| 856 | 4 | 0 | |u https://doi.org/10.1515/9783839410868?locatt=mode:legacy |
| 856 | 4 | 0 | |u https://www.degruyter.com/isbn/9783839410868 |
| 856 | 4 | 2 | |3 Cover |u https://www.degruyter.com/document/cover/isbn/9783839410868/original |
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