Cross-Cultural Innovation : : New Thoughts, Empirical Research, Practical Reports / / ed. by Bernd Jöstingmeier, Heinz-Jürgen Boeddrich.

Cross-cultural means not only the differences between ethnic, racial or national groups. It is more. Cross-cultural confrontations arise by the differences of genders, educational levels, differences in thinking of diverse companies` departments (e.g. production versus research & development, ma...

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Superior document:Title is part of eBook package: De Gruyter DGBA Backlist Business and Economics 2000-2014 (EN)
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Place / Publishing House:Berlin ;, Boston : : Oldenbourg Wissenschaftsverlag, , [2014]
©2007
Year of Publication:2014
Language:English
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Physical Description:1 online resource (555 p.)
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