Cross-Cultural Innovation : : New Thoughts, Empirical Research, Practical Reports / / ed. by Bernd Jöstingmeier, Heinz-Jürgen Boeddrich.
Cross-cultural means not only the differences between ethnic, racial or national groups. It is more. Cross-cultural confrontations arise by the differences of genders, educational levels, differences in thinking of diverse companies` departments (e.g. production versus research & development, ma...
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