Madmen in Shanghai : : A Social History of Advertising in Modern China (1914–1956) / / Cécile Armand.
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplor...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2024 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2024] ©2024 |
| Year of Publication: | 2024 |
| Edition: | Englische Übersetzung eines Reihentitels (978-3-11-118539-2), der bereits gesetzt wurde und bald veröffentlicht wird. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (XVI, 252 p.) |
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Table of Contents:
- Frontmatter
- Contents
- List of Maps and Figures
- List of Tables
- Key Abbreviations
- Introduction
- Part One: The Birth of a Profession
- Chapter 1 In Search of Legitimacy
- Chapter 2 The Rise of Independent Agencies
- Chapter 3 Biographical Trajectories
- Part Two: Conquering Markets
- Chapter 4 The Rise of Consumer Goods
- Chapter 5 The Gradual Conversion of Advertisers
- Chapter 6 The Invention of Branding
- Part Three: Advertising Theories and Practices
- Chapter 7 Insights from Textbooks
- Chapter 8 Implementation by Practitioners
- Chapter 9 In Search of the Four Hundred Million Customers
- Conclusion
- Appendices
- References
- Brand Names
- Concepts
- Organisations
- Persons