Pricing : : A Guide to Pricing Decisions / / Ragnhild Silkoset.
This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage....
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2023 Part 1 |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2023] ©2023 |
| Year of Publication: | 2023 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (X, 158 p.) |
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Table of Contents:
- Frontmatter
- Preface
- Contents
- Chapter 1 Objectives for the Pricing Strategy
- Chapter 2 Value-Based Pricing
- Chapter 3 Measure Customers’ Reactions to Price Changes
- Chapter 4 Different Prices for the Same Products
- Chapter 5 Different Prices for the Same Customers
- Chapter 6 From Price Competition to Price War!
- Chapter 7 Unfair Price!
- Chapter 8 Price Tactics, Sales and Promotions
- Chapter 9 Pricing Psychology
- Chapter 10 E-commerce and Prices in Digital Markets
- Chapter 11 Prices in the Sharing Economy
- Chapter 12 Pricing Calculations
- References
- About the Author
- List of Figures
- List of Tables
- Index