Customer Service in the Information Environment / / ed. by Guy St. Clair.

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DGBA Library Information Science 1990 - 1999
HerausgeberIn:
Place / Publishing House:Berlin ;, Boston : : K. G. Saur, , [2012]
©1994
Year of Publication:2012
Edition:Reprint 2012
Language:English
Series:Information Services Management Series
Online Access:
Physical Description:1 online resource (144 p.)
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Description
Other title:Frontmatter --
Introduction to the series --
Contents --
Foreword --
Part I. Customer service: an introduction --
Chapter One. Definitions and concepts --
Chapter Two. Why be concerned about customer service? --
Part II. Initial stages --
Chapter Three. Defining the role of the information service unit --
Chapter Four. Informal – and not-so-informal – intelligence gathering --
Chapter Five. Defining the market and selecting specific user groups --
Part III. The players --
Chapter Six. Nurturing the culture: management and staff together --
Chapter Seven. Whose information is it anyway? Involving users in the process --
Part IV. Key tools --
Chapter Eight. The needs analysis, user survey and the information audit --
Chapter Nine. The marketing information system --
Chapter Ten. Designing and implementing the Customer Service Plan --
Part V. Benefits to the customer/user --
Chapter Eleven. Quality assurance, standards and quality services --
Chapter Twelve. Follow-up and analysis, evaluation, and measurement --
Selected bibliography --
Index
Format:Mode of access: Internet via World Wide Web.
ISBN:9783110956788
9783110636222
DOI:10.1515/9783110956788
Access:restricted access
Hierarchical level:Monograph
Statement of Responsibility: ed. by Guy St. Clair.