Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation : : Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 / / ed. by Réjean Savard.

• Superior document: Title is part of eBook package: De Gruyter DGBA Library Information Science 1990 - 1999
• MitwirkendeR: Assigbley, Yawo,; Glosiene, Audrone,; Miribel, Marielle de,; Nelsen, Sissel,; Orava, Hilkka,; Renborg, Greta,; Savard, Réjean,; Tovoté, Christina,; Walsh, Virginia,; Yuanking, Du,
• HerausgeberIn: Savard, Réjean,
• Place / Publishing House: Berlin ;, Boston : : K. G. Saur, , [2013]; ©1999
• Year of Publication: 2013
• Edition: Reprint 2013
• Language: English
• Series: IFLA Publications , 89
• Physical Description: 1 online resource (89 p.) :; Zahlr. Abb.
• Other title: Frontmatter --; CONTENTS --; Remerciements / Acknowledgements --; PREFACE --; MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN --; INTRODUCTION --; LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES --; APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES --; HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER --; MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS --; LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING --; LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! --; ADAPTING MARKETING TO PARTICULAR CONTEXTS --; DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE --; MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES --; MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY --; EPILOGUE --; MARKETING IS AN ATTITUDE OF MIND
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110954104; 9783110636222
• ISSN: 0344-6891
• DOI: 10.1515/9783110954104
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Réjean Savard.