International Business in the Middle East / / ed. by Erdener Kaynak.

• Superior document: Title is part of eBook package: De Gruyter DGBA Business and Economics <1990
• MitwirkendeR: Ajami, Riad A.,; Ali, Abbas,; Amine, Lyn S.,; Cavusgil, S. Tamer,; El-Ansary, Adel I.,; El-Haddad, Awad B.,; Erdilek, Asim,; Geyikdagi, Necia V.,; Geyikdagi, Yasar M.,; Gürol, Metin Ν.,; Kaynak, Erdener,; Mahmoud, Essam,; Masters, Lance A.,; Razzouk, Νabil Y.,; Rice, Gillian,; Swiercz, Paul M.,; Yaprak, Attila,; Yücelt, Ugur,
• HerausgeberIn: Kaynak, Erdener,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2015]; ©1986
• Year of Publication: 2015
• Edition: Reprint 2015
• Language: English
• Series: de Gruyter Studies in Organization ; 5
• Physical Description: 1 online resource (274 p.) :; Zahlr. Abb.
• Other title: Frontmatter --; Foreword --; Preface --; Contents --; Part One. International Business Concepts in the Middle East --; Chapter 1. International Business in the Middle East --; Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East --; Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East --; Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework --; Chapter 5. International Diversification and Investments in the Middle East --; Chapter 6. International Technology Transfer in the Middle East --; Part Two. Management Practices --; Chapter 7. International Business and the Middle East: Recent Developments and Prospects --; Chapter 8. Managerial Practices in the Middle East --; Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction --; Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia --; Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers --; Part Three. Marketing Practices --; Chapter 12. Consumer Market Environment in the Middle East --; Chapter 13. An Analysis of the Current Status of Marketing in the Middle East --; Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other --; Chapter 15. The Prospects for Export Marketing to Egypt --; Part Four. The Future of International Business in the Middle East --; Chapter 16. Future Directions for Marketing and Management in the Middle East --; References --; The Editor --; The Authors --; Author Index --; Subject Index --; Backmatter
• Format: Mode of access: Internet via World Wide Web.
• ISBN: 9783110852172; 9783110635713
• DOI: 10.1515/9783110852172
• Access: restricted access
• Hierarchical level: Monograph
• Statement of Responsibility: ed. by Erdener Kaynak.