Consumer Goods Subscriptions : : How to Win in Retail in the 21st Century / / Severin Bischof, Thomas Rudolph.
Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, liste...
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| Superior document: | Title is part of eBook package: De Gruyter DG Plus DeG Package 2022 Part 1 |
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| VerfasserIn: | |
| Place / Publishing House: | Berlin ;, Boston : : De Gruyter, , [2021] ©2022 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (VII, 66 p.) |
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Table of Contents:
- Frontmatter
- Contents
- Preface
- 1 Introduction
- 2 Four basic types of subscriptions
- 3 Customer behavior and subscription types
- 4 Recommendations for developing subscription services
- 5 Case studies: Prime examples of the international subscription industry
- 6 Outlook
- Key takeaways
- About the authors
- References
- List of figures
- Glossary
- Index