Market Strategies and German Literature in the Long Nineteenth Century /

Market Strategies and German Literature in the Long Nineteenth Century / / ed. by Vance Byrd, Ervin Malakaj.

Building upon recent German Studies research addressing the industrialization of printing, the expansion of publication venues, new publication formats, and readership, Market Strategies maps a networked literary field in which the production, promotion, and reception of literature from the Enlighte...

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Bibliographic Details
Superior document:Title is part of eBook package: De Gruyter DG Ebook Package English 2020
MitwirkendeR:
Apgar, Richard B.,
Behrs, Jan,
Boes, Tobias,
Byrd, Vance,
Hess, Jonathan M.,
Malakaj, Ervin,
Marmulla, Henning,
McGillen, Petra S.,
Meola, David A.,
Peterson, Shane D.,
Phillips, Alexander Robert,
Resvick, Jessica,
Watzke, Petra,
HerausgeberIn:
Byrd, Vance,
Malakaj, Ervin,
Place / Publishing House:Berlin ;, Boston : : De Gruyter, , [2020]
©2020
Year of Publication:2020
Language:English
Series:Interdisciplinary German Cultural Studies , 26
Online Access:
Physical Description:1 online resource (VIII, 393 p.)
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Table of Contents:
  • Frontmatter
  • Contents
  • Introduction: Market Strategies and German Literature in the Long Nineteenth Century
  • Part One: Proliferation Strategies
  • Flooded: Periodicals and the Crisis of Information around 1780
  • Strategies for Literary Writing in Times of Censorship: The German Confederation, 1815–1866
  • S. H. Mosenthal and the Jewish Alps
  • Reviewing Realism: Theodor Fontane on Literature and Mass Media
  • Part Two: Editorial Strategies
  • Making News: Jewish Germans and the Expansion of Vormärz Print Culture
  • The Author as Editor: The Aesthetics of Recension in Adalbert Stifter’s Die Mappe meines Urgroßvaters
  • Cultivating an Elite Periodical: Karl Emil Franzos’s Deutsche Dichtung and the Politics of Painstaking Editorial Labor
  • Manufacturing Modernism: M. G. Conrad’s Die Gesellschaft as a Model of Editorial Practice
  • Part Three: Promotional Strategies
  • The Production of Books and the Professional Self: Droste-Hülshoff’s Predicament of Authorship
  • The Business of Criticism: Theodor Fontane and Wilhelm Hertz’s Media Campaign for Vor dem Sturm
  • Illustrated Editions of Novels as Marketing Strategy: The Case of Wilhelm Raabe
  • Friendship and Networking: The Schreibzirkel of Marie von Ebner- Eschenbach, Ida von Fleischl-Marxow, and Betty Paoli
  • Thomas Mann’s Hands: Literature as Art and Profession in the German Fin de Siècle and the U.S. Middlebrow
  • Contributors
  • Bibliography
  • Index

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