Children in Hospitality and Tourism : : Marketing and Managing Experiences / / ed. by Hugues Séraphin, Vanessa Gowreesunkar.
This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United...
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Superior document: | Title is part of eBook package: De Gruyter DG Ebook Package English 2020 |
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MitwirkendeR: | |
HerausgeberIn: | |
Place / Publishing House: | München ;, Wien : : De Gruyter Oldenbourg, , [2020] ©2020 |
Year of Publication: | 2020 |
Language: | English |
Series: | De Gruyter Studies in Tourism ,
4 |
Online Access: | |
Physical Description: | 1 online resource (VIII, 181 p.) |
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Table of Contents:
- Frontmatter
- Acknowledgements
- Contents
- 1. Introduction
- 2. Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs
- 3. “Adult only” hotels: Why are children excluded?
- 4. Resort mini-clubs as tools for the long-term improvement of negative destination image
- 5. World schooling: An emerging form of tourism
- 6. Good holidays in children’s voices and drawings
- 7. ReesLeisure and Winchester May Day Triathlon for Children
- 8. Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels
- 9. Making memories: An empirical study of children’s enduring loyalty to holiday places
- 10. The role of children in marketing, a state of the art: Applications in tourism marketing
- 11. Conclusion
- Contributors
- List of figures
- List of tables