Children in Hospitality and Tourism : : Marketing and Managing Experiences / / ed. by Hugues Séraphin, Vanessa Gowreesunkar.

• Superior document: Title is part of eBook package: De Gruyter DG Ebook Package English 2020
• MitwirkendeR: Ambaye, Michele,; Cappucci, Marianna,; Dauxert, Tatiana,; Dosquet, Frédéric,; Ghidouche Aït-Yahia, Kamila,; Ghidouche, Faouzi,; Gowreesunkar, Vanessa,; Haverly, Marie,; Lorey, Thierry,; Mhanna, Rami,; Michael, Noela,; Mohammadi, Zohre,; Pearce, Philip,; Séraphin, Hugues,; Yallop, Anca,; Zaman, Mustafeed,
• HerausgeberIn: Gowreesunkar, Vanessa,; Séraphin, Hugues,
• Place / Publishing House: München ;, Wien : : De Gruyter Oldenbourg, , [2020]; ©2020
• Year of Publication: 2020
• Language: English
• Series: De Gruyter Studies in Tourism , 4
• Physical Description: 1 online resource (VIII, 181 p.)

This book works to fill a serious gap in tourism and hospitality research – children as future consumers. For decades, researchers and industry practitioners alike have overlooked and undervalued the significance of children’s perspectives and their influence as decision-makers. However, the United...

Table of Contents

• Frontmatter
• Acknowledgements
• Contents
• 1. Introduction
• 2. Beyond KidZania: A new framework for identifying the potential impacts of resort mini-clubs
• 3. “Adult only” hotels: Why are children excluded?
• 4. Resort mini-clubs as tools for the long-term improvement of negative destination image
• 5. World schooling: An emerging form of tourism
• 6. Good holidays in children’s voices and drawings
• 7. ReesLeisure and Winchester May Day Triathlon for Children
• 8. Kid-friendly digital communication for hotels and service adaptation: Empirical evidence from family hotels
• 9. Making memories: An empirical study of children’s enduring loyalty to holiday places
• 10. The role of children in marketing, a state of the art: Applications in tourism marketing
• 11. Conclusion
• Contributors
• List of figures
• List of tables