Cinematic Metaphor : : Experience – Affectivity – Temporality / / Hermann Kappelhoff, Cornelia Müller.

• Superior document: Title is part of eBook package: De Gruyter DG Plus DeG Package 2018 Part 1
• VerfasserIn: Müller, Cornelia,; Kappelhoff, Hermann,
• MitwirkendeR: Greifenstein, Sarah,; Horst, Dorothea,; Scherer, Thomas,; Schmitt, Christina,
• Place / Publishing House: Berlin ;, Boston : : De Gruyter, , [2018]; ©2018
• Year of Publication: 2018
• Language: English
• Series: Cinepoetics – English edition , 4
• Physical Description: 1 online resource (XVI, 280 p.)

Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.

Table of Contents

Frontmatter -- Acknowledgements -- Contents -- Conventions -- Introduction -- Part I: Setting the Stage for Cinematic Metaphor -- Introduction -- 1 Cinematic Metaphor as Poiesis: The Movement-Image as Starting Point -- 2 Cinematic Metaphor and Experience: Creating Fragile Realities -- 3 ‘Doing’ Cinematic Metaphors: Perception, Feeling, and Affective Entanglement -- 4 Cinematic Metaphor and Embodiment -- 5 Cinematic Metaphor as Commonly Shared Reality -- Part II: Cinematic Experience and Audiovisual Figurativity -- Introduction -- 6 Experiencing Metaphoricity -- 7 Audiovisual Figurativity Emerging from Cinematic Experience -- Part III: Cinematic Expressive Movement: Affectivity and Metaphor -- Introduction -- 8 Cinematic Expressive Movement and the Poetics of Affect: Three Examples -- 9 Movement-Image: From Body Movement to Cinematic Expressivity -- 10 The Affective Dimension: Expressive Movements and Cinematic Metaphor -- Part IV: Temporality of Cinematic Metaphor: Intertwined Dynamics on Micro and Macro Levels -- Introduction -- 11 Emerging Metaphorical Scenarios -- 12 Intertwining Metaphorical Themes in a TV News Feature: REPORT MAINZ -- 13 Unfolding Metaphoric Themes in a Feature Film: SPELLBOUND -- Beyond Cinematic Metaphor -- Appendix: Cinematic Metaphor – A Methodological Outline -- Bibliography -- Audiovisual Sources -- List of Figures -- Name Index -- Subject Index -- About the Authors